FAMILY HERITAGE
Our story unfolds over six decades – driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.
BEGININGS
An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, Lon don’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds’.
THREE GENERATIONS
An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, Lon don’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds’.
NEW DELHI TO RIYADH
An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, Lon don’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds’.
CRAFTSMANSHIP
An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, Lon don’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds’.
GEMSTONES
An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, Lon don’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds’.
An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, Lon don’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds’.